How to prepare a seasonal range plan


We offer our industry experience as guidance for the  the best way to navigate your business development. We implement best practices in industry standards, and offer our expertise from all aspects of Product development, from design through to fashion buying and merchandising strategies.
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I am passionate about  fashion buying and product development and love to work with  businesses to achieve unparalleled growth by honing their product ranges and refining their buying strategies.

I have had the privilege of working with and collaborating with some of the industry’s biggest names and playing a pivotal role in establishing growth strategies, improving market share, and enhancing profitability.  I have seen the success and results where training designers and Buyers can help businesses  save money and thrive.


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Product Design

After Working in the Fashion Industry for over 25 years  …

I am passionate about  fashion buying and product development and love to work with  businesses to achieve unparalleled growth by honing their product ranges and refining their buying strategies.



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Wedding collections begin at $4800 and the average couple spends $5900 for complete coverage.

I create custom packages for each and every one of my clients.

For more details on wedding packages and to find out more about a custom package, please contact me.

Frequently Asked Questions–

We bring invaluable value to retail businesses by providing a holistic approach that spans trend direction, product design, sourcing, and development. Our expertise empowers fashion buyers and design teams with the skills and knowledge needed to support your business goals effectively. With our guidance, you can expect improved product ranges, efficient processes, and ultimately, increased profitability.

Our consultancy services are ideal for large retail businesses developing private label products that require specialized support for their fashion buyers and design teams. If your company aims to innovate, grow, and thrive in the competitive fashion industry, we’re here to provide tailored strategies and hands-on guidance to elevate your brand’s success.

Retail companies partnering with The Design Directive will experience three key benefits: First, they’ll gain access to 25 years of proven expertise in fashion design, buying, and business management, leading to more strategic decision-making. Second, our consultancy fosters a culture of growth by empowering fashion buyers and design teams, resulting in a more skilled and motivated workforce. Lastly, our tailored strategies and insights will lead to enhanced product ranges, optimized processes, and increased profitability.

Retailers can expect a transformative journey with us. By implementing our expertise, retailers will witness improved product development processes, more efficient fashion buying strategies, and elevated brand strategies. This transformation will result in increased sales, optimized profitability, and a stronger market presence, empowering retailers to reach new heights of success

Certainly! A previous client, a renowned retail company, faced challenges in their product development process, leading to missed opportunities and declining sales. Through our coaching, we streamlined their processes, provided comprehensive training to their fashion buyers, and fine-tuned their range strategies. As a result, they achieved a remarkable 30% increase in sales, surpassing their targets and enhancing their brand’s reputation.

As a seasoned expert with vast experience in the fashion industry, our speaking engagements offer a unique opportunity for your audience to gain insights from a leading professional. We deliver engaging and informative sessions, sharing real-life experiences, and actionable strategies. By inviting us, your audience will be inspired and equipped to thrive in the ever-evolving world of fashion retail.

10 Frequently Asked Questions For Fashion Buyers

DOWNLOAD this free guide with answers to the most frequently asked questions about fashion buying. As a buyer you need to know how to manage each step of the buying cycle .Get the answers you need to go from good to GREAT !

Ebook Cover_Free Guide_How to develop your Fashion Buyers Edge