Privacy Policy

This website is owned and operated by The Design Directive FZE. When purchasing any products or services you will be entering into a contract with The Design Directive FZE. By using or making a purchase on this site, you are confirming that you are of legal age to enter into a contract in the United Arab Emirates. Should you be legally considered a minor, you must obtain permission from your parent or guardian.

Please read this Privacy Policy carefully. I reserve the right to change this Policy on the website at any time without notice, and by using the website and its content, you are agreeing to the Policy as it appears, whether or not you have read it. If you do not agree with this Policy, please discontinue use of this website.

Ways in which personal data is collected;

Your right to privacy, and the security of your personal information is very important to me. I may collect and use your personal data in the following ways:

When you sign up to my mailing list by entering your email address. This data will not be leased or sold and you can unsubscribe at any time. If you choose to unsubscribe, your data will be permanently deleted from my system. Sometimes, I’ll use your interaction with my emails (for example, the links you click), to enhance your user experience and tailor content and offers based on your selections.

When you buy a product, you will be required to disclose some personal data. This will vary depending on the product and will include your email address so that I can contact you in relation to the work, or deliver a digital product or course login. Any data collected in this way will only be used for the purposes of carrying out the work and you will not be signed up to my mailing list.

When you send me an email with a query, your message will be kept on file, in case you have any follow up questions. Sending me an email does not mean that you will be added to my mailing list. Your message can be deleted upon request.

I will never sell or lease your data to any other individual, business or organisation.

I will never use your personal data in a way that you have not consented to, and as required will treat all data in compliance with the GRPR (General Data Protection Regulation).

By signing up for my email list, you are agreeing that I may contact you via email with information including but not limited to products, services and promotions. You also agree that I am able to view your interaction with those emails, for the purposes of optimising your experience with my business. You can unsubscribe to my email list at any time, using the ‘unsubscribe’ button at the bottom of every email or by emailing me at If you choose to unsubscribe, your data will be removed from the system and you will no longer receive emails from me.

Use and collection of anonymous data

On occasion, I or third parties I use (Meta, Google, Amazon, Stripe or Paypal) may gather information about your computer for our services and to provide statistical information regarding the use of my website to enable me to improve my website.

Anonymous data collected includes but is not limited to visits to my website and the resources that you access, including, but not limited to, traffic data, location data, weblog statistics and other communication data.

I use trackers to identify individual sessions with my website for the purpose of enhancing your user experience. This information is not linked to you, your email address or any other personal details.

Such information will not identify you personally, it is statistical data about my visitors and their use of my site. This statistical data does not identify any personal details whatsoever. It is used to analyse how visitors interact with my website so that I can continue to develop this website and make it a better experience for my visitors.

I or third parties I use (Meta, Google, Amazon, Stripe or Paypal) may gather information about your general internet use by using a cookie file that is downloaded to your computer. Where used, these cookies are downloaded to your computer automatically. This cookie file is stored on the hard drive of your computer as cookies contain information that is transferred to your computer’s hard drive. They help us to improve our website and the service that we provide to you.

All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access particular webpages.

Use of your Personal Data

The information that I collect and store relating to you is used to enable me to provide my services or products to you. If you have signed up to my mailing list, you give consent for me to send emails to you, which may be promotional in nature.

Data collected allows me;

To provide you with information requested, relating to my products or services.

To meet my contractual commitments to you, if you have purchased a product or service.

If you do not want me to store your data, you can request for your information to be deleted upon completion of my contractual commitments to you.

 Storing Your Personal Data

I may transfer data that I collect from you to locations outside of the European Economic Area for processing and storing. Also, it may be processed by staff operating outside the European Economic Area who work for me, or who provide services for me (Meta, Google, Amazon, Stripe or Paypal). For example, such staff maybe engaged in the processing of your order or providing support services. By submitting your personal data, you agree to this transfer, storing or processing. I will take all reasonable steps to make sure that your data is treated securely and in agreement with this Privacy Policy.

Data that is provided to me is password protected. I do not keep or have access to any credit card or payment card details.

The transmission of information via the internet is not completely secure and therefore I cannot guarantee the security of data sent to me electronically and transmission of such data is therefore entirely at your own risk. Where I have given you (or where you have chosen) a password so that you can access certain parts of my site, you are responsible for keeping this password confidential.

Disclosing Your Information

Any personal information you provide me with will not be disclosed to anyone outside my company or the companies I work with (Meta, Google, Amazon, Stripe or Paypal) unless we are legally required to do so.

Third Party Links

You will find links to third party websites on my website. These websites should have their own privacy policies which you should check. I do not accept any responsibility or liability for their policies whatsoever as I have no control over them.

Access To Information

The GRPR (General Data Protection Regulation) gives you the right to access the information that I hold about you. If you would like to receive a copy of what I have on file for you, I would be happy to send this to you completely free of charge. You can contact me by clicking here or send an email to to request this.

Purchasing from this website

If you are looking for terms and conditions on a service I provide, or have any questions on these terms, you can contact me by clicking here.

If you make any purchases from this website, you agree and acknowledge that personal payment information is being transmitted. I use Stripe or Paypal to sell products and services and process payments. You acknowledge that Stripe or Paypal may have access to your name, address and payment information. I do not personally have access to your payment details. I will not be liable or responsible for any data breaches that result in any loss, damage or other injuries when dealing with Stripe or Paypal. Stripe and Paypal have their own privacy and data collection practices that you can see by clicking here for Paypal and by by clicking here for Stripe

By making a purchase on this website, or paying a deposit on a service, you accept that any dispute arising out of any product or service is subject to the laws of the United Arab Emirates, irrespective of your location.

The use of ‘I’ or ‘Me’ in this document relates to The Design Directive FZE. Managing Director Elisabeth Mac Hale

If you have any questions regarding the information outlined above, you are welcome to contact me by clicking here.


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