The Mistake Most Fashion Buyers Make
October 9, 2026
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The most consistent fashion buying mistake I see is a buyer relying on a good eye and assuming the commercial side will follow. It rarely
results for:
Business Strategy
A buying decision relies on many factors being taken into consideration from products trends and styles to costs, margin targets, supplier relationships and a trading calendar. The same range can succeed or fail depending on how well those are understood.
These articles covers the commercial context around a buying decision: reading the numbers that describe business performance, understanding your cost base properly, the metrics that tell you whether a season is working, what strategic merchandising does to sell-through, and what happens to supply when commercial pressure is applied without judgement .
It is written for buyers moving towards commercial ownership, and for business owners who want to understand what their buying function should be delivering.
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Why Hitting Your Targets Is Not Enough
October 9, 2026
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Hitting sales targets is why you keep the role you are in. It is rarely why you get the next one, and the gap between
Stakeholder Communication for Junior Fashion Buyers
October 8, 2026
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Stakeholder communication is one of the most important skills a buyer can develop and one of the least formally taught. Knowing your numbers is good.
What Being Commercial Really Means in Fashion Buying
October 7, 2026
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Commercial awareness in fashion buying means connecting every product decision to a customer and a business outcome, and being able to explain that connection out
Fashion Buyers Gone Too Far: Supplier Crisis
September 30, 2025
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What Happens When Fashion Buyers Go Too Far: How Supplier Relationships Are Destroyed. Anonymous social media posts from fashion suppliers recently exposed a reality that
Essential Fashion Buyer Metrics for Smarter Decisions
November 12, 2024
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When I started my career in Fashion Buying I quickly understood that the products and numbers work hand in hand – this is where the
Elevating Retail Success: Strategic Fashion Buying Through Visual Merchandising
March 14, 2024
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Fashion Buyers Increase Sales By Strategic Merchandising In the midst of planning your seasonal buying strategy, consideration must be given to the strategic significance of
How working with a fashion business consultant can help your business
September 12, 2023
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A fashion business consultant can provide valuable expertise and clear, professional, experienced advice to help your fashion business succeed and grow. Sometimes it can be
Increase your profits by understanding your Costs
June 16, 2020
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Whether you are a designer developing a new collection or a buyer shopping for wholesale or retail , it really is important to understand the