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Business Strategy

A buying decision relies on many factors being taken into consideration from products trends and styles to costs, margin targets, supplier relationships and a trading calendar. The same range can succeed or fail depending on how well those are understood.
These articles covers the commercial context around a buying decision: reading the numbers that describe business performance, understanding your cost base properly, the metrics that tell you whether a season is working, what strategic merchandising does to sell-through, and what happens to supply when commercial pressure is applied without judgement .
It is written for buyers moving towards commercial ownership, and for business owners who want to understand what their buying function should be delivering.