Retail Insights

There is a difference between knowing your numbers and knowing which numbers matter. Most trading reports give you more than you can act on, and the skill is in choosing the ones that will make a difference to the business margin.
This section covers the metrics that describe the health of a fashion retail business from sell-through and margin, to terminal stock and forward cover, and the case for working to a defined set of buying principles rather than deciding each season from scratch.
If you are being asked to explain your category performance to people outside the buying team, this is where to build that know-how.