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Fashion Buying

Fashion buying is a commercial role before it is a creative one. Every decision a buyer makes from option count, quantity depth versus width, intake phasing, when to take a markdown etc..is a business strategy planned months before the customer sees the product.

The articles here cover that ground: building and defending a range plan, understanding sell-through numbers while there is still time to act on it, pricing for margin rather than for the price point that feels right, and planning budgets that reflect in ranges you buy next season.

They are written for buyers and assistant buyers working with real open to buy budgets, real stock inventory and a critical path that requires monitoring to meet the launch dates.

two buyers having a discussion

What Does a Fashion Buyer Do? 

A fashion buyer is responsible for turning trends, data, and customer insight into commercially successful product ranges. They research the market, plan and develop collections,

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Fashion Buyer at work in a retail office

The Role of Fashion Buyer

The Buying process is partly analytical and partly creative – the Fashion buyer needs to have knowledge of sales histories but also of the current

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