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Merchandising is where the range plan and the numbers meet. The commercial metrics of Intake, forward cover, WSSI, OTB, sell-through by week are the tools that tell you whether the buy you signed off is working, and if you are proficient in reading the data you will be able to tell early enough to do something about it.
The articles here look at what belongs in a fashion buying range plan, and how to read the financial data behind a trading week without waiting for a month-end report.
They are written for buyers who work closely with a merchandiser and understand the consequences of late deliveries or missed sales targets, and for merchandisers who want the buying rationale behind the figures they are managing.
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Fashion buyers make selection decisions for their product range after analyzing data from company sources, customer feedback and market trends. The main purpose of analysing
A well-researched, planned and executed range plan plays a significant role in whether your business thrives.The ability of the Fashion Buyer to understand the category,