results for:
Merchandising is where the range plan and the numbers meet. The commercial metrics of Intake, forward cover, WSSI, OTB, sell-through by week are the tools that tell you whether the buy you signed off is working, and if you are proficient in reading the data you will be able to tell early enough to do something about it.
The articles here look at what belongs in a fashion buying range plan, and how to read the financial data behind a trading week without waiting for a month-end report.
They are written for buyers who work closely with a merchandiser and understand the consequences of late deliveries or missed sales targets, and for merchandisers who want the buying rationale behind the figures they are managing.
find your way around
Gross margin comes up in every range review, every supplier negotiation and every conversation with your merchandiser. Most buyers enter the profession without being taught
Sell-through rate is the metric buyers quote most often and interpret least carefully. It measures the relationship between what you bought and what sold, which
Proper retail sales analysis is what separates a buying plan from a guess. It is not about which products sold most in units or value,
A sound retail pricing strategy starts long before you set a retail price. It starts with knowing exactly what has gone into the cost, because
Understanding markup vs margin is the difference between a range that looks profitable on a costing sheet and one that is still profitable when the
Fashion buyers make selection decisions for their product range after analyzing data from company sources, customer feedback and market trends. The main purpose of analysing
A well-researched, planned and executed range plan plays a significant role in whether your business thrives.The ability of the Fashion Buyer to understand the category,