7 Steps for Product Development

There is an entire process from an initial sample through to production, when you are working with a factory. Preparation is key to ensure the timelines are met and the end result is as expected.

Here is a simple overview
1. Create your initial design with a clear idea of how you want the product to look
2. Develop the technical specifications that will guide the manufacturer and help them to understand your requirements
3. Find the right manufacturer for your product
4. Get your initial sample made and revert with feedback for any modifications required
5.You may need to remake the sample up to two times before you are happy to approve for production.
6.Once all the comments ,fits,fabrics,trims etc are approved you can request Pre Production Sample ( also known as PP sample)
7. The Production sample is the finished product with correct labelling, tags, packaging etc.. and represents the finished product that you will sell.
What process do you follow to develop your products?

Where do you stand as a buyer

Twelve questions on the commercial side of the job: OTB, margin, range planning and trading. You get a snapshot of your strengths and what to work on next. It takes about five minutes

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Elisabeth Mac Hale

Elisabeth Mac Hale is a fashion buying consultant and educator with over 25 years of hands-on experience in Fashion Buying and Design. From sketching garments in a factory on the supply side to Marks & Spencer,to leading buying teams across the full product journey for retailers Primark, Dunnes, and Landmark Group in Europe and the Middle East. She now trains buyers and buying teams to develop product and build ranges to deliver commercial success. Based in Dubai.

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Elisabeth Mac Hale

Meet  Elisabeth, the founder and driving force behind The Design Directive, a fashion business consultancy based in the UAE. With over 25 years of experience in the fashion industry, Elisabeth has honed a unique skillset that combines fashion design, buying, and business management.

As a fashion buying consultant and trainer, she works with both individual buyers and retail organisations to improve buying capability, commercial decision-making, and team performance.

She also host the ‘Thrive in Fashion Buying’ podcast and is the creator and educator of fashion buying online courses and team training.

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