The Mistake Most Fashion Buyers Make
October 9, 2026
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The most consistent fashion buying mistake I see is a buyer relying on a good eye and assuming the commercial side will follow. It rarely
results for:
Commercial Awareness & Strategic Thinking
Every range decision is a financial decision taken months before the customer sees the product.
Commercial awareness is the difference between a buyer can talk about margins, identify when a category is behind, explain price architecture and when to take a markdown versus the buyer who can not.
These articles cover the metrics worth checking to see how a range is performing, pricing for margin rather than for the price point that feels right, what your trading figures are telling you and how to read them early enough to act on them. and how to think about a season strategically rather than reacting to the last report. They are written for buyers who want to follow the commercial conversation but cannot yet lead it.
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Why Hitting Your Targets Is Not Enough
October 9, 2026
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Hitting sales targets is why you keep the role you are in. It is rarely why you get the next one, and the gap between
The Margin Conversation: Speaking Finance’s Language
October 8, 2026
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Gross margin comes up in every range review, every supplier negotiation and every conversation with your merchandiser. Most buyers enter the profession without being taught
Sell-Through Rate: Formula, Benchmarks and What It Tells You
October 8, 2026
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Sell-through rate is the metric buyers quote most often and interpret least carefully. It measures the relationship between what you bought and what sold, which
Demand Forecasting in Fashion Buying: A Practical Guide
October 7, 2026
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Demand forecasting is the discipline of turning what you already know into a buying plan with commercial logic behind it. It is one of the
How to Analyse Retail Sales Performance as a Buyer
October 7, 2026
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Proper retail sales analysis is what separates a buying plan from a guess. It is not about which products sold most in units or value,
What Being Commercial Really Means in Fashion Buying
October 7, 2026
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Commercial awareness in fashion buying means connecting every product decision to a customer and a business outcome, and being able to explain that connection out
Fashion Range Planning: How to Maximise Sales and Margin
October 2, 2026
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Fashion range planning decides what you will buy, in what quantity, at what price and in what proportion, before a single order is placed. It
What Is Open to Buy (OTB) in Fashion Buying?
October 1, 2026
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Open to Buy is the amount you have available to spend on additional stock during a defined trading period. It is one of the most
How to Price a Fashion Product: A Buyer’s Guide
October 1, 2026
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A sound retail pricing strategy starts long before you set a retail price. It starts with knowing exactly what has gone into the cost, because
Markup vs Margin in Fashion Buying, Explained
October 1, 2026
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Understanding markup vs margin is the difference between a range that looks profitable on a costing sheet and one that is still profitable when the
Essential Fashion Buyer Metrics for Smarter Decisions
November 12, 2024
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When I started my career in Fashion Buying I quickly understood that the products and numbers work hand in hand – this is where the
Pricing Strategies in Fashion Buying
March 25, 2024
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Pricing strategies in fashion buying are not merely about assigning random prices to products. Pricing decisions are strategically planned to impact sales, profitability, and brand
Elevating Retail Success: Strategic Fashion Buying Through Visual Merchandising
March 14, 2024
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Fashion Buyers Increase Sales By Strategic Merchandising In the midst of planning your seasonal buying strategy, consideration must be given to the strategic significance of
Fashion Inventory Planning : The Art of Balancing Seasonal and Timeless Fashion in your Ranges
February 6, 2024
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In the dynamic world of fashion retail, striking the perfect balance between seasonal trends and timeless classics is an art and strategic endeavour. As a