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Commercial Awareness & Strategic Thinking

Every range decision is a financial decision taken months before the customer sees the product.
Commercial awareness is the difference between a buyer can talk about margins, identify when a category is behind, explain price architecture and when to take a markdown versus the buyer who can not.
These articles cover the metrics worth checking to see how a range is performing, pricing for margin rather than for the price point that feels right, what your trading figures are telling you and how to read them early enough to act on them. and how to think about a season strategically rather than reacting to the last report. They are written for buyers who want to follow the commercial conversation but cannot yet lead it.