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"What exactly does a Fashion Buyer do ? "
A fashion buyer is responsible for turning trends, data, and customer insight into commercially successful product ranges.
They research the market, plan and develop collections, manage suppliers and budgets, and make strategic decisions that directly impact sales, margin, and profitability—balancing creativity with commercial discipline at every stage of the buying cycle
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Increase your profits by understanding your Costs
Whether you are a designer developing a new collection or a buyer shopping for wholesale or retail , it really is important to understand
7 Steps for Product Development
There is an entire process from an initial sample through to production, here are 7 steps to follow
Metrics for Fashion Retail Success
Successful retail lies in understanding the details. Here are some of the metrics required in your retail business.
The Role of Fashion Buyer
The Buying process is partly analytical and partly creative – the Fashion buyer needs to have knowledge of sales histories but also of the
What is included in a range plan?
A well-researched, planned and executed range plan plays a significant role in whether your business thrives.The ability of the Fashion Buyer to understand the
What is a range review and why are they important?
Range reviews are an important part of the process in the product development cycle. The format of the review can vary from one company
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meet elisabeth
Hello ! I’m Elisabeth Mac Hale founder of The Design Directive, a fashion business consultancy based in the UAE.
As a fashion buying consultant and trainer, with over 25 years of experience in the fashion industry, I work with both individual buyers and retail organisations to improve buying capability, commercial decision-making, and team performance.
I am also the host of the ‘Thrive in Fashion Buying’ podcast and the creator of fashion buying online courses and team training.
HOW TO MASTER FASHION BUYING: YOUR ULTIMATE ANSWER GUIDE
DOWNLOAD this free guide with answers to the most frequently asked questions about fashion buying. As a buyer you need to know how to manage each step of the buying cycle. Get the answers you need to go from good to GREAT !
