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"What exactly does a Fashion Buyer do ? "
A fashion buyer is responsible for turning trends, data, and customer insight into commercially successful product ranges.
They research the market, plan and develop collections, manage suppliers and budgets, and make strategic decisions that directly impact sales, margin, and profitability—balancing creativity with commercial discipline at every stage of the buying cycle

‘How You Do Anything is How You Do Everything”: A Guiding Principle in the World of Fashion Buying
”How You Do Anything is How You Do Everything”: A Guiding Principle in the World of Fashion Buying “How you do anything, is how

Optimise Sales by Understanding the Financial Data & Figures.
Fashion buyers make selection decisions for their product range after analyzing data from company sources, customer feedback and market trends. The main purpose of

How to Prepare a Seasonal Range Plan
Introduction In order to effectively plan a clothing collection, all fashion buyers need to prepare a range plan. The range plan covers every aspect

The Top 5 Challenges faced by Fashion Buyers
The role of the Fashion Buyer is integral within a retail organisation. However it is a job with different many challenges.

How to improve your fabric knowledge
Improving your Fabric Knowledge There is so much to learn about fabrics it is hard to know where to start! When I was studying
Why being organised is important for success as a Fashion Buyer
When you set goals or targets inyour business, learning how to show up and focus your energy will deliver results
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meet elisabeth
Hello ! I’m Elisabeth Mac Hale founder of The Design Directive, a fashion business consultancy based in the UAE.
As a fashion buying consultant and trainer, with over 25 years of experience in the fashion industry, I work with both individual buyers and retail organisations to improve buying capability, commercial decision-making, and team performance.
I am also the host of the ‘Thrive in Fashion Buying’ podcast and the creator of fashion buying online courses and team training.
HOW TO MASTER FASHION BUYING: YOUR ULTIMATE ANSWER GUIDE
DOWNLOAD this free guide with answers to the most frequently asked questions about fashion buying. As a buyer you need to know how to manage each step of the buying cycle. Get the answers you need to go from good to GREAT !