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"What exactly does a Fashion Buyer do ? "
A fashion buyer is responsible for turning trends, data, and customer insight into commercially successful product ranges.
They research the market, plan and develop collections, manage suppliers and budgets, and make strategic decisions that directly impact sales, margin, and profitability—balancing creativity with commercial discipline at every stage of the buying cycle
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Why Training & Development is important for Fashion Buyers
Why Training and Development matters for fashion buyers In the fashion retail world becoming an outstanding buyer is not just about making purchases. With
Pricing Strategies in Fashion Buying
Pricing strategies in fashion buying are not merely about assigning random prices to products. Pricing decisions are strategically planned to impact sales, profitability, and
Elevating Retail Success: Strategic Fashion Buying Through Visual Merchandising
Fashion Buyers Increase Sales By Strategic Merchandising In the midst of planning your seasonal buying strategy, consideration must be given to the strategic significance
Fashion Inventory Planning : The Art of Balancing Seasonal and Timeless Fashion in your Ranges
In the dynamic world of fashion retail, striking the perfect balance between seasonal trends and timeless classics is an art and strategic endeavour. As
How working with a fashion business consultant can help your business
A fashion business consultant can provide valuable expertise and clear, professional, experienced advice to help your fashion business succeed and grow. Sometimes it can
Unlocking the Secrets to Becoming a Successful Fashion Buyer
Behind every clothing range or collection lies the fashion buyer. They are responsible for developing or curating the perfect balance and assortment of clothing
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meet elisabeth
Hello ! I’m Elisabeth Mac Hale founder of The Design Directive, a fashion business consultancy based in the UAE.
As a fashion buying consultant and trainer, with over 25 years of experience in the fashion industry, I work with both individual buyers and retail organisations to improve buying capability, commercial decision-making, and team performance.
I am also the host of the ‘Thrive in Fashion Buying’ podcast and the creator of fashion buying online courses and team training.
HOW TO MASTER FASHION BUYING: YOUR ULTIMATE ANSWER GUIDE
DOWNLOAD this free guide with answers to the most frequently asked questions about fashion buying. As a buyer you need to know how to manage each step of the buying cycle. Get the answers you need to go from good to GREAT !
