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"What exactly does a Fashion Buyer do ? "
A fashion buyer is responsible for turning trends, data, and customer insight into commercially successful product ranges.
They research the market, plan and develop collections, manage suppliers and budgets, and make strategic decisions that directly impact sales, margin, and profitability—balancing creativity with commercial discipline at every stage of the buying cycle
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Fashion Trends to Watch in 2025
It feels like yesterday when the new AW 24 ranges were hitting the shop floor. The product ranges in stores have suddenly it seems
What They Don’t Teach You in Fashion Buying School
Life in a buying office is a world away from the glossy pages of fashion magazines. It can feel like entering a new universe—one
How to Accelerate Your Career Growth in Fashion Buying and Merchandising
Getting your foot in the door of a retail buying office is just the start of your buying and merchandising journey! The real challenge
Essential Fashion Buyer Metrics for Smarter Decisions
When I started my career in Fashion Buying I quickly understood that the products and numbers work hand in hand – this is where
Ready for the Next Season? Your Guide to Seasonal Planning for Fashion Buyers
As we wrap up the AW24 season, it’s the perfect time to start planning for AW25. Even if you’re still in the throes of
The Extraordinary Power of Confidence: What Fashion Buyers Can Learn from Olympic Gymnasts
When it comes to talking about careers in fashion buying, the conversation is usually centred around about how do you become a fashion buyer
The Bestsellers
meet elisabeth
Hello ! I’m Elisabeth Mac Hale founder of The Design Directive, a fashion business consultancy based in the UAE.
As a fashion buying consultant and trainer, with over 25 years of experience in the fashion industry, I work with both individual buyers and retail organisations to improve buying capability, commercial decision-making, and team performance.
I am also the host of the ‘Thrive in Fashion Buying’ podcast and the creator of fashion buying online courses and team training.
HOW TO MASTER FASHION BUYING: YOUR ULTIMATE ANSWER GUIDE
DOWNLOAD this free guide with answers to the most frequently asked questions about fashion buying. As a buyer you need to know how to manage each step of the buying cycle. Get the answers you need to go from good to GREAT !
