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"What exactly does a Fashion Buyer do ? "

A fashion buyer is responsible for turning trends, data, and customer insight into commercially successful product ranges.

They research the market, plan and develop collections, manage suppliers and budgets, and make strategic decisions that directly impact sales, margin, and profitability—balancing creativity with commercial discipline at every stage of the buying cycle

Fashion Trend Swatches
Fashion Buyer at work

The Bestsellers

Elisabeth Mac Hale | Fashion Buying Consultant

meet elisabeth

Hello ! I’m Elisabeth Mac Hale  founder of  The Design Directive, a fashion business consultancy based in the UAE. 

As a fashion buying consultant and trainer, with over 25 years of experience in the fashion industry, I work with both individual buyers and retail organisations to improve buying capability, commercial decision-making, and team performance.

I am also the host of the ‘Thrive in Fashion Buying’ podcast and  the creator of fashion buying online courses and team training.

HOW TO MASTER FASHION BUYING: YOUR ULTIMATE ANSWER GUIDE

DOWNLOAD this free guide with answers to the most frequently asked questions about fashion buying. As a buyer you need to know how to manage each step of the buying cycle. Get the answers you need to go from good to GREAT !

Hande holding spade showing cover of free Answer Guide to 10 FAQ's about Fashion Buying
Are You Buyer-Ready?

Don't miss this chance to discover what's really holding back your promotion.
This free 3-minute quiz reveals:
• Your buyer readiness level
• Where you're strongest (and where to grow)
• What trusted buyers do differently